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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Think, again: Norwegian electric-car maker looks for U.S. plant

Think, the Norwegian electric-car maker, says it plans to build an assembly plant and a technical center in the United States. After financing failed in the wake of the collapse of credit markets in late 2008, the company entered Norway's debt-settlement process (the equivalent of Chapter 11 bankruptcy), and production of its recently redesigned Think city car was halted. It continues operating under a $6 million interim funding measure while it pursues additional financing.

A sideways look at the Goodwood Festival of Speed 2012

Car design enthusiasts without even a passing fondness for a carefully calibrated engine note may struggle at the Goodwood Festival of Speed. A quiet place for the contemplation of automotive art it is not. However, the sheer scale and variety of vehicles on offer – crucially moving as well as static – is what makes the event, set within Lord March's huge country estate on England's south coast near Chichester, like no other in the world.